How to Improve the Toyota Land Cruiser

The Toyota Land Cruiser is Toyota's offroading SUV. It has fancy gadgets that are activated with fancy switches and dials. These fancy high tech gadgets help one climb rocks. Among them are CRAWL Control, Multi Terrain Select, and Multi-terrain Monitor. This SUV feels plush on the inside but is actually quite tough. However, sales suck. Toyota is lucky if they could sell 3,000 Land Cruisers a year. Why do sales for this car stink?

Toyota Land Cruiser
By Tokumeigakarinoaoshima

One of the biggest reasons is the high price. It starts at 83,000 dollars. Its Lexus variant, the LX starts at around 88,000 dollars. You could also buy a Land Rover Range Rover for around 84,000 dollars. Why would you buy a Toyota when you can spend 1,000 dollars more and a Range Rover, which is a high class luxury car? Further more, if you are thinking of a reliable offroader, why din't you just get the Lexus LX, which has the Lexus badge that gives you the status in society. The Lexus LX is luxury and if you could afford a car that is 83,000 dollars, then you could probably afford the Lexus LX, which is around 88,000 dollars.

*Disclaimer. All these price numbers represent the base price of the vehicle.*

Why is the Land Cruiser so expensive? One of the main reasons is because it has all this fancy offroad technology and expensive things. However, this is a Toyota, not some fancy Land Rover. Why would someone want to buy an eighty grand Toyota, even if it has all this fancy dancy stuff. Toyota's aren't supposed to be expensive. They are supposed to be cheap and reliable. How can the Land Cruiser be cheaper so more people would buy it?

Toyota Land Cruiser
By Tokumeigakarinoaoshima

First of all, they need to downsize it. The Land Rover used to be this little reliable SUV that you could beat up and it would still survive. Downsizing it will not only lower production costs but it will help lower the wheel base. In offroading, the lower the wheel base, the better.

Toyota Land Cruiser

The second thing that they could do is that they could cut down on the expensive tech. Old school stuff works just as well as fancy air suspensions. Just look at the Jeep Wrangler. It is one of the most capable offroaders ever. Old school is more reliable. Take the high tech and fancy Land Rover Range Rover as an example. If you watch Doug Dumuro's Carfax warranty report for his Range Rover, it is unbelievable. Here's a link to the video.  https://www.youtube.com/watch?v=MzQCj-dbgN0 

Toyota Land Cruiser
By Mic V.

The third this that they could do is try to have classic Land Cruiser styling. Why would they need to do this? Because they need to try to come in terms with the Jeep Wrangler. The Jeep Wrangler pretty much is unique for its size and price point. Toyota needs to get a bite of that class by making something similar to the Jeep, but more reliable. This way, Jeep owners could have the style and capability of a Wrangler but the reliability of a Toyota. After all, Jeep sold about 202,000 Wranglers last year. Toyota could benefit by taking a chunk of that. This could take away something from Jeep.

Thank you so much for reading. Remember to scroll down to read more articles related to cars.