Tesla is the most successful fully electric car brand to date. Their cars are extremely popular among rich people who want high tech toys as daily drivers. There are great reasons why their cars are so popular. They are extremely innovative. The Tesla Model X has falcon doors in the back, which adds convenience if they work properly. All Teslas have two trunks, one in the front, one in the back, which adds more practicality. Their cars have giant touch screens found nowhere else and the most advanced autopilot system available to consumers. Their cars hold records for 0-60 times thanks to instant torque from the electric motors. It is no wonder why people want Teslas.
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Tesla Model X By Vauxford |
But soon, Tesla is going to fail. Other manufactures such as BMW, Porsche, and Mercedes Benz are catching up. Porsche's impressive Mission E is going into production in 2020. BMW has promised twelve electric cars by the year 2025. Mercedes is planning an S class sized sedan to take on the Tesla Model S. Soon, Tesla will not be a class of its own. It will be in a boxing ring with multiple fit competitors.
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Porsche Mission E Concept By youkeys |
Right now, Elon Musk is playing with rockets when he should be trying to stay ahead of his competition. The Tesla Model 3, its affordable mass produced vehicle, is being hurt by production delays. When the Tesla Model 3 is being produced, it is delivered to customers will many irritating flaws. The Tesla Model S and Model X are also plagued with quality issues and reliability issues, despite being in production for years. The kinds of quality issues that you find include poor body panel alignment, dysfunctional touch screen that controls everything, and battery issues.
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Tesla Model S By Mariordo |
Tesla is a new company, especially compared to BMW, Mercedes Benz, and Porsche. The automakers that are a primary threat to Tesla have a reputation for good quality vehicles. Their cars come off the lot with very few flaws, partly because they have experience. They have refined their manufacturing processes through learning, which is why they can mass produce vehicles with ease and meet quality standards.
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Tesla Model 3 By Carlquinn |
Other issues with Tesla include the two fatal accident cases under investigation by the NTSB involving their autopilot system. Their autopilot system is immature and was released only to put a short term lead in front of the competition. Problems also persist of ballooning debt and dire financials. Tesla's debt has tripled in the last three years. The Tesla Model 3 has proven to be a financial burden. Tesla is burning money trying to put it into production. The Model 3 is what can save Tesla and fund future projects. If Tesla cannot get the Model 3 into customer hands and make money, then it cannot survive.
The bottom line is that Elon Musk needs to stop playing with rockets and flame throwers and start focusing on Tesla.
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