Mini has Lost Its Mojo

Have you noticed that Minis have been a little weird? The designers at Mini are going nuts in a bad way. They're killing the Mini brand by changing features that make Mini...well, Mini. Their slogan used to be "Not Normal." That was when they weren't normal. Now, they are normal.

2015 Mini Cooper

Let's look at the problems. The first half of the problem is that they are increasing in size. The 2015 two door hardtop is three point six inches longer than the 2013 hardtop. It is the longest hardtop in history. The Mini should never increase in size. They might as well called it the Jumbo if they keep on expanding the wheelbase.

2015 Mini Cooper
(They'ed gone crazy")

The second half of the problem with Mini is that they are being reasonable. They have located the window switches to the doors instead of the traditional center stack. They also increased it in size like many traditional cars. They are killing the characteristics of a Mini that make Mini special.

In conclusion, they are making their cars too traditional and big. They need to rewind and make their cars small and different from the crowd.

Thank you so much for reading. If you want to see more, scroll down.